The Mission of Marketing Science
Steven M. Shugan
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Steven M. Shugan: Warrington College of Business Administration, University of Florida, 201 Bryan Hall, Campus Box 117155, Gainesville, FL 32611-7155
Marketing Science, 2002, vol. 21, issue 1, 1-13
Abstract:
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Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:21:y:2002:i:1:p:1-13
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