Rejoinder to “The Variety of an Assortment: An Extension to the Attribute-Based Approach”

Stephen J. Hoch (), Eric T. Bradlow () and Brian Wansink ()
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Stephen J. Hoch: Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
Eric T. Bradlow: Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
Brian Wansink: University of Illinois at Urbana-Champaign, Champaign, IL 61820

Marketing Science, 2002, vol. 21, issue 3, 342-346

Abstract: No abstract available

Date: 2002
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