Editorial: Journal Rankings: Save the Outlets for Your Research

Steven M. Shugan ()
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Steven M. Shugan: Warrington College of Business, University of Florida, 201 Bryan Hall, Campus Box 117155, Gainesville, Florida 32611-7155

Marketing Science, 2003, vol. 22, issue 4, 437-441

Abstract: Rankings of MBA programs by journalists have had a dramatic impact on business schools. Now, we face the prospect of journal rankings. Journal rankings impose a single dimension for evaluating journals that will inevitably hurt some journals. However, there are steps that researchers can take to keep their journals strong. For example, we should all support our professional organizations, subscribe to relevant journals, and count journal service in promotion decisions. In sum, this article identifies ten steps all researchers should take.

Keywords: Academic Journals; Rankings; Citations; Third-Party Evaluations; Marketing (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:22:y:2003:i:4:p:437-441

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