Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?

Wilfred Amaldoss () and Chuan He ()
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Wilfred Amaldoss: Marketing Department, Duke University, Durham, North Carolina 27708
Chuan He: Operations Management, University of Colorado at Boulder, Boulder, Colorado 80309

Marketing Science, 2025, vol. 44, issue 3, 728-728

Abstract: We present the conditions under which a prototypical product can be priced lower than a nonprototypical product when consumer valuations are moderately high.

Keywords: prototypical product; pricing; competition; game theory (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:inm:ormksc:v:44:y:2025:i:3:p:728-728

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