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The impact of advertising on consumer price sensitivity in experience goods markets

Tulin Erdem (), Michael Keane () and Baohong Sun

Quantitative Marketing and Economics (QME), 2008, vol. 6, issue 2, 139-176

Keywords: Advertising; Consumer price sensitivity; Brand choice; M37; M31; D12 (search for similar items in EconPapers)
Date: 2008
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