Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets

Tulin Erden and Baohong Sun

No 1999-E28, GSIA Working Papers from Carnegie Mellon University, Tepper School of Business

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Working Paper: Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets
Working Paper: Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets
Working Paper: Advertising Effectiveness, Price Sensitivity and Use Experience Interactions in Experience Good Markets
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