The evolving field of consumer research through the lens of its top journals

Evan Weingarten (), On Amir () and Andrea C. Morales ()
Additional contact information
Evan Weingarten: University of Southern California
On Amir: University of California
Andrea C. Morales: Arizona State University

Marketing Letters, 2025, vol. 36, issue 2, No 5, 227-242

Abstract: Abstract Building on Simonson et al.’s (2001) review of consumer research, we examine the current state of the field through the methods, topics, and author network of papers from Journal of Consumer Research (JCR), Journal of Marketing Research (JMR), and Journal of Consumer Psychology (JCP). Our investigation yields four main findings. First, most papers follow recent methodological trends (e.g., Hayes’ PROCESS Macro), regardless of journal or topic. However, JCR has more CCT papers and JCP has published more reviews. Second, there has been a substantial increase in the number of studies and participants per study over time. Third, JMR and JCR have more samples outside of students and Mechanical Turk relative to JCP. Fourth, JCP has a larger share of first-time authors relative to JCR and JMR, but junior authors appear more at JCR. Finally, we review how the field has changed relative to the predictions of Simonson et al. (2001).

Keywords: Citation analysis; Consumer Research; Methods (search for similar items in EconPapers)
Date: 2025
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s11002-024-09731-9 Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:mktlet:v:36:y:2025:i:2:d:10.1007_s11002-024-09731-9

Ordering information: This journal article can be ordered from
http://www.springer. ... etailsPage=societies

DOI: 10.1007/s11002-024-09731-9

Access Statistics for this article

Marketing Letters is currently edited by Joel Steckel and Peter Golder

More articles in Marketing Letters from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().