Product recall: a synthesis of multidisciplinary findings, and research directions

Vivek Astvansh (), Kersi Antia () and Gerard Tellis ()
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Vivek Astvansh: McGill University
Kersi Antia: Ivey Business School at Western University
Gerard Tellis: University of Southern California

Marketing Letters, 2025, vol. 36, issue 1, No 5, 65-77

Abstract: Abstract Since 1994, marketing academics have accumulated a wealth of empirical evidence on product recall. However, the findings have not been integrated into a framework that can summarize the evidence and elicit theoretically interesting and managerially relevant questions for future research. The authors address this shortcoming. Specifically, they create a framework that summarizes the causes, consequences, and strategies of product recall. Next, they use the framework to identify descriptive facts and empirical generalizations that pave the path for a meta-analysis. Lastly, the framework helps the authors suggest six questions—two each on causes, consequences, and strategies—that future research can consider answering.

Keywords: Review; Research agenda; Product-harm crisis; Conceptual; Product recall (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s11002-024-09721-x

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