Details about Bruno Schivinski

Access statistics for papers by Bruno Schivinski.

Last updated 2024-04-02. Update your information in the RePEc Author Service.

Short-id: psc572

Working Papers

2014

1. The consumer-based brand equity inventory: scale construct and validation
   GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology View citations (3)

2013

2. THE EFFECT OF SOCIAL-MEDIA COMMUNICATION ON CONSUMER PERCEPTIONS OF BRANDS
   GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology View citations (34)
3. The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook
   GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology View citations (4)

Chapters

2011

1. Pubicly Available Lecture Webcasts – e-Learning or Promotion Tool? Case Study
   International School for Social and Business Studies, Celje, Slovenia