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Details about Steffen Schmidt

Homepage:http://www.marketing.uni-hannover.de/schmidt.html
Workplace:Wirtschaftswissenschaftliche Fakultät (School of Economics and Management), Leibniz Universität Hannover (University of Hannover), (more information at EDIRC)

Access statistics for papers by Steffen Schmidt.

Last updated 2023-03-16. Update your information in the RePEc Author Service.

Short-id: psc642

Jump to Journal Articles

Journal Articles

2021

  1. When More Information Means Less Consumer Acceptance of Innovative Food Technologies
    Marketing Review St.Gallen, 2021, 38, (3), 14-22 Downloads

2017

  1. Customer Insights that drive innovative social enterprises
    Marketing Review St.Gallen, 2017, 34, (3), 30-40 Downloads

2016

  1. Brand Equity Valuation Through Big Data Intelligence
    Marketing Review St.Gallen, 2016, 33, (2), 32-41 Downloads
  2. Stay Tuned! Assessing the Effectiveness of Social Media Video Ads
    Marketing Review St.Gallen, 2016, 33, (3), 10-21 Downloads
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