Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength

Nadine Hennigs (), Klaus-Peter Wiedmann, Steffen Schmidt (), Sascha Langner () and Thomas Wüstefeld ()
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Nadine Hennigs: Leibniz Universität Hannover
Steffen Schmidt: Uni. Hannover Inst. F. Marketing und Management
Sascha Langner: Dept. of Business Science
Thomas Wüstefeld: Universität Hannover Inst. F. Marketing und Management

Chapter 19 in Luxury Marketing, 2013, pp 341-357 from Springer

Abstract: Zusammenfassung Against the backdrop of the tremendous growth in the market for luxury goods, the concept of luxury seems to be everywhere apparent and is routinely used in our everyday life.

Keywords: Partial Little Square; Brand Equity; Formative Indicator; Parent Brand; Luxury Good (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-4399-6_19

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DOI: 10.1007/978-3-8349-4399-6_19

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