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Details about Klaus-Peter Wiedmann

Homepage:http://m2.uni-hannover.de
Phone:+49-511-762-4862
Postal address:Königsworther Platz 1 30167 Hannover
Workplace:Wirtschaftswissenschaftliche Fakultät (School of Economics and Management), Leibniz Universität Hannover (University of Hannover), (more information at EDIRC)

Access statistics for papers by Klaus-Peter Wiedmann.

Last updated 2024-10-09. Update your information in the RePEc Author Service.

Short-id: pdr133


Jump to Journal Articles Edited books Chapters

Working Papers

2013

  1. A cross-cultural exploratory content analysis of the perception of luxury from six countries
    Post-Print, HAL View citations (22)
  2. An intercultural comparison of the perception of luxury by young consumers
    Post-Print, HAL
    See also Chapter An Intercultural Comparison of the Perception of Luxury by Young Consumers, Springer Books, Springer (2013) (2013)
  3. Congruence between consumer, brand and store personality in luxury sector: the results of an international research
    Post-Print, HAL

2012

  1. Does image-congruence enhance the purchase of luxury brands?
    Post-Print, HAL
  2. What is the value of luxury? A cross-cultural consumer perspective
    Post-Print, HAL View citations (42)

2010

  1. Luxury brand and country of origin effect: results of an international empirical study
    Post-Print, HAL View citations (1)

2009

  1. An international perspective on luxury brand and country of origin effect
    Post-Print, HAL View citations (17)

2007

  1. Le percezioni del concetto di lusso nei giovani. Un’analisi comparata a livello internazionale
    Post-Print, HAL

Journal Articles

2023

  1. Influencer transgressions: The impacts on endorser and brand
    Journal of Media Economics, 2023, 35, (1-2), 28-62 Downloads

2022

  1. Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brands
    Journal of Business Research, 2022, 152, (C), 1-16 Downloads View citations (2)

2021

  1. When More Information Means Less Consumer Acceptance of Innovative Food Technologies
    Marketing Review St.Gallen, 2021, 38, (3), 14-22 Downloads

2020

  1. Does personality congruence explain luxury brand attachment? The results of an international research study
    Journal of Business Research, 2020, 120, (C), 462-472 Downloads View citations (6)
  2. The implicit sensory association test (ISAT): A measurement approach for sensory perception
    Journal of Business Research, 2020, 109, (C), 236-245 Downloads

2019

  1. Brand logo symmetry and product design: The spillover effects on consumer inferences
    Journal of Business Research, 2019, 97, (C), 1-9 Downloads View citations (12)

2018

  1. The many faces of sustainability-conscious consumers: A category-independent typology
    Journal of Business Research, 2018, 91, (C), 83-93 Downloads View citations (24)
  2. The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
    Journal of Brand Management, 2018, 25, (2), 101-118 Downloads View citations (21)

2017

  1. Future Research Directions Based on a Critical Assessment of Reputation Management in Practice: A German Perspective
    Corporate Reputation Review, 2017, 20, (3), 217-223 Downloads View citations (2)
  2. The Reputation Community
    Corporate Reputation Review, 2017, 20, (3), 159-160 Downloads

2016

  1. Brand Equity Valuation Through Big Data Intelligence
    Marketing Review St.Gallen, 2016, 33, (2), 32-41 Downloads
  2. The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being
    Journal of Consumer Affairs, 2016, 50, (1), 68-99 Downloads View citations (41)
  3. The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage
    Journal of Global Scholars of Marketing Science, 2016, 26, (2), 198-215 Downloads View citations (4)

2013

  1. Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability
    AMS Review, 2013, 3, (4), 181-192 Downloads View citations (56)

2011

  1. Adoption barriers and resistance to sustainable solutions in the automotive sector
    Journal of Business Research, 2011, 64, (11), 1201-1206 Downloads View citations (25)

2010

  1. Spreading the Word of Fashion: Identifying Social Influencers in Fashion Marketing
    Journal of Global Fashion Marketing, 2010, 1, (3), 142-153 Downloads

2009

  1. Configuring performance measurement scorecards for Crm
    Micro & Macro Marketing, 2009, (3), 417-440 Downloads

Edited books

2013

  1. Luxury Marketing
    Springer Books, Springer

Chapters

2013

  1. An Intercultural Comparison of the Perception of Luxury by Young Consumers
    Springer
    See also Working Paper An intercultural comparison of the perception of luxury by young consumers, HAL (2013) (2013)
  2. Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison
    Springer View citations (3)
  3. Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk
    Springer
  4. Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength
    Springer View citations (1)
  5. Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury – An Introduction
    Springer View citations (3)
  6. Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling
    Springer

2012

  1. The Perceived Value of Brand Heritage and Brand Luxury
    Springer View citations (2)
 
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