Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling

Stefan Behrens (), Klaus-Peter Wiedmann and Nadine Hennigs ()
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Nadine Hennigs: Leibniz Universität Hannover

Chapter 22 in Luxury Marketing, 2013, pp 395-416 from Springer

Abstract: Zusammenfassung Due to the ever-growing internationalisation of traditional eating habits – including menus with more courses combined with premium drinks – wine has become an integral component of culture in many countries [7]. Particularly in widespread areas of Asia and in Middle and Eastern Europe, wine consumption has obtained socio-cultural significance and hedonistic value [43]. Hence, world consumption of wine slowly began to rise from 224 million hl in the early 1990s to an estimated 232 to 242 million hl in 2010 [49], [51].

Keywords: Grape Variety; Wine Industry; Wine Consumption; Wine Colour; Wine Drinker (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-4399-6_22

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DOI: 10.1007/978-3-8349-4399-6_22

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