Luxury Marketing

Edited by Klaus-Peter Wiedmann and Nadine Hennigs ()

in Springer Books from Springer

Date: 2013
Edition: 2013
ISBN: 978-3-8349-4399-6
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Chapters in this book:

Ch 1 Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury – An Introduction

Klaus-Peter Wiedmann and Nadine Hennigs

Ch 2 More on Luxury Anti-Laws of Marketing

Vincent Bastien and Jean-Noël Kapferer

Ch 3 Culture and Luxury: An Analysis of Luxury Perceptions across Frontiers

Virginie Barnier and Pierre Valette-Florence

Ch 4 An Intercultural Comparison of the Perception of Luxury by Young Consumers

Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Klaus-Peter Wiedmann and Nadine Hennigs

Ch 5 Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison

Nadine Hennigs, Klaus-Peter Wiedmann and Christiane Klarmann

Ch 6 Luxury Brands from a Psychoanalytic Perspective

Taro Koyama

Ch 7 Indulging the Self Positive Consequences of Luxury Consumption

Liselot Hudders and Mario Pandelaere

Ch 8 How Do Exclusivity Perceptions of Independent and Interdependent Consumers Influence Their Desires for Luxury Products

Hyunjoo Oh

Ch 9 Luxury Buying Behaviour and the Role of Culture: An Indian Context

Kartik Dave and Garima Dhamija

Ch 10 Perceptions, Attitudes and Luxury Brands

Nicole Stegemann, Sara Denize and Kenneth E. Miller

Ch 11 Luxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs

Wolfgang Fritz and Wencke Gülow

Ch 12 Luxury Brands in the Digital Age – the Trust Factor

Meng-Shan Wu, Cheng-Hao Chen and Isabella Chaney

Ch 13 Luxury Goods vs. Counterfeits: An Intercultural Study

Udo Wagner, Seung-Hee Lee, Sabine Kleinsasser and Jutatip Jamsawang

Ch 14 Brazil: Luxury and Counterfeits

Suzane Strehlau

Ch 15 Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk

Christiane Klarmann, Klaus-Peter Wiedmann and Nadine Hennigs

Ch 16 What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom

Aaron Ahuvia, Giacomo Gistri, Simona Romani and Stefano Pace

Ch 17 Counterfeiting of Luxury Brands: Opportunity beyond the Threat

Silvia Grappi, Ilaria Baghi, Bernardo Balboni and Veronica Gabrielli

Ch 18 Luxury SMEs Networks

Gaetano Aiello, Raffaele Donvito, Silvia Ranfagni and Laura Grazzini

Ch 19 Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength

Nadine Hennigs, Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner and Thomas Wüstefeld

Ch 20 Personal Selling for Luxury Brands

Jan Wieseke, Michael Mauer and Sascha Alavi

Ch 21 The Hedonistic Consumption of Luxury and Iconic Wines

Alistair Williams and Glyn Atwal

Ch 22 Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst Scaling

Stefan Behrens, Klaus-Peter Wiedmann and Nadine Hennigs

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DOI: 10.1007/978-3-8349-4399-6

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