Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury – An Introduction

Klaus-Peter Wiedmann and Nadine Hennigs ()
Additional contact information
Nadine Hennigs: Leibniz Universität Hannover

Chapter 1 in Luxury Marketing, 2013, pp 3-17 from Springer

Abstract: Zusammenfassung Certainly, luxury might offer a thrilling experience from the perspective of individual researchers, and yes, to a certain extent, we also share this type of motivation for the research topic. However, more serious motives underlie the effort to place luxury and luxury marketing on the research agenda.

Keywords: Contingency Approach; Luxury Good; Societal Development; National Branding; Luxury Consumption (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations: View citations in EconPapers (3)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-4399-6_1

Ordering information: This item can be ordered from
http://www.springer.com/9783834943996

DOI: 10.1007/978-3-8349-4399-6_1

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().