Luxury Marketing in the Age of Cheap An Exploratory Survey on Consumer Behavior in Online Shopping Clubs

Wolfgang Fritz () and Wencke Gülow ()

Chapter 11 in Luxury Marketing, 2013, pp 187-205 from Springer

Abstract: Zusammenfassung Price competition in the retail industry, notably in Germany, has reached enormous dimensions. Large retail companies counteract decreasing market shares and aggressive pricing of discounters with spectacular sales promotions [20]. According to Horx (1995) [27], this process is embedded in a „recession culture” which originated in the 1990s.

Keywords: Fair Trade; Consumer Behavior; Online Shopping; Discount Price; Club Member (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-4399-6_11

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DOI: 10.1007/978-3-8349-4399-6_11

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