What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom

Aaron Ahuvia (), Giacomo Gistri (), Simona Romani () and Stefano Pace ()
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Stefano Pace: Università Bocconi

Chapter 16 in Luxury Marketing, 2013, pp 279-293 from Springer

Abstract: Zusammenfassung When reading the literature on counterfeit branded luxury goods (henceforth counterfeit BLGs) in both the scientific and popular press, one quickly comes across what we will summarize as the conventional wisdom. We do not mean the phrase “conventional wisdom” to have disparaging connotations. On the contrary, this view is widely popular because it makes sense and fits with common observation.

Keywords: Conventional Wisdom; Brand Equity; Collateral Damage; Luxury Good; Brand Management (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-8349-4399-6_16

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