Brazil: Luxury and Counterfeits

Suzane Strehlau ()

Chapter 14 in Luxury Marketing, 2013, pp 245-260 from Springer

Abstract: Zusammenfassung Luxury companies operating in Brazil have to deal with a specific context, one that results from the country’s history, from it economic development, its cultural and fiscal aspects. A salient factor in consumption in Brazil is the crime rate: armored cars, security systems, high gates and walls are part of everyday life – it’s important to know where and how to walk.

Keywords: Cultural Capital; Brand Store; Luxury Good; Brand Management; Consumer Society (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-4399-6_14

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DOI: 10.1007/978-3-8349-4399-6_14

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