The Hedonistic Consumption of Luxury and Iconic Wines

Alistair Williams () and Glyn Atwal ()

Chapter 21 in Luxury Marketing, 2013, pp 379-393 from Springer

Abstract: Zusammenfassung In recent years, the complexity of the wine market has led to a number of attempts to segment wine consumers [20]; [25]. However, as criticism of segmentation models has become increasingly strident, many studies have sought to examine the relationship between involvement and perceptions of wine quality.

Keywords: Luxury Good; Wine Industry; Wine Consumption; Luxury Product; Experiential Marketing (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-8349-4399-6_21

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