Luxury Brands from a Psychoanalytic Perspective

Taro Koyama ()

Chapter 6 in Luxury Marketing, 2013, pp 103-118 from Springer

Abstract: Zusammenfassung What is the difference between luxury brands and commodity goods? Luxury brands improve quality of life because they are the fruits of elaborate design projects that require time and money. In order to improve the quality of life, one must distinguish what the goods do for the person from what that person does with them. Goods do various things for people and various states of being can be realized by goods.

Keywords: Project Designer; Brand Personality; Luxury Good; Brand Community; Luxury Brand (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-4399-6_6

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DOI: 10.1007/978-3-8349-4399-6_6

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