Luxury SMEs Networks

Gaetano Aiello (), Raffaele Donvito (), Silvia Ranfagni () and Laura Grazzini ()
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Silvia Ranfagni: Dept. of Business Science

Chapter 18 in Luxury Marketing, 2013, pp 319-339 from Springer

Abstract: Zusammenfassung As is known, the concept of luxury is characterised by a multidimensional structure of meanings particularly difficult to define (see Brioschi 2000 [14], Aiello & Donvito 2006 [3]; Wiedmann et al 2009 [100]). Nevertheless, common elements in the various theoretical positions can be found in the concepts of heritage also linked to a specific territory, exclusivity, uniqueness, high price and aesthetic value. In fact, luxury and luxury products are often the result of production processes that require artistic-craft skills and instruments that are difficult to replicate and strongly rooted in a specific area of origin.

Keywords: Purchase Intention; Brand Equity; Brand Image; Business Network; Project Network (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-4399-6_18

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DOI: 10.1007/978-3-8349-4399-6_18

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