Luxury Brands in the Digital Age – the Trust Factor

Meng-Shan Wu (), Cheng-Hao Chen () and Isabella Chaney ()
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Cheng-Hao Chen: Oxford Brookes University Wheatley

Chapter 12 in Luxury Marketing, 2013, pp 207-219 from Springer

Abstract: Zusammenfassung Luxury brand marketing has been suggested as one of the fastest growing industries [49] with several research institutions routinely reporting on the market emphasising its considerable value. In a Verdict report, it is predicted that the global market for luxury branded goods will be worth £225bn by 2012 [14]. Until recently luxury brands were the preserve of affluent people from privileged backgrounds but with rising incomes and availability of credit, luxury brands have become more affordable to a wider range of consumers than previously [47], [48].

Keywords: Purchase Intention; Online Shopping; Luxury Good; Online Retailer; Consumer Trust (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-4399-6_12

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DOI: 10.1007/978-3-8349-4399-6_12

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