Luxury Longing and Counterfeit Complicity: A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk

Christiane Klarmann (), Klaus-Peter Wiedmann and Nadine Hennigs ()
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Nadine Hennigs: Leibniz Universität Hannover

Chapter 15 in Luxury Marketing, 2013, pp 261-277 from Springer

Abstract: Zusammenfassung In last decades, there has been an enormous theoretical as well as practical debate on concepts of consumer misbehavior, which also included the purchase of counterfeit goods, due to the increasing economic importance of this illicit market. Counterfeits constitute an important economic, political and social issue [12], [73].

Keywords: Risk Perception; Purchase Intention; Consumer Research; Brand Equity; Luxury Good (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-4399-6_15

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DOI: 10.1007/978-3-8349-4399-6_15

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