Perceptions, Attitudes and Luxury Brands

Nicole Stegemann (), Sara Denize () and Kenneth E. Miller

Chapter 10 in Luxury Marketing, 2013, pp 169-184 from Springer

Abstract: Zusammenfassung The Australian market for luxury brands has been largely overlooked, but in the first decade of the new millennium it has quietly developed into a success story for the luxury industry with “international luxury executives consistently remarking that Australia is a surprisingly sophisticated market“ [23].

Keywords: General Attitude; Consumer Research; Brand Equity; Brand Attitude; Brand Extension (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-4399-6_10

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DOI: 10.1007/978-3-8349-4399-6_10

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