An Intercultural Comparison of the Perception of Luxury by Young Consumers

Bruno Godey (), Daniele Pederzoli (), Gaetano Aiello (), Raffaele Donvito (), Klaus-Peter Wiedmann and Nadine Hennigs ()
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Nadine Hennigs: Leibniz Universität Hannover

Chapter 4 in Luxury Marketing, 2013, pp 57-76 from Springer

Abstract: Zusammenfassung Recently, has there been a change in the perception of luxury: from an elitist concept to a consideration of luxury as a many-faceted issue [3], [10]. In the last few years, it has become clear that luxury consumption is open to different kinds of consumers, and that it therefore contributes to defining differentiated identities.

Keywords: Consumer Research; Brand Equity; Brand Personality; Luxury Good; Lexical Unit (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-8349-4399-6_4

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