Consumer Value Perception of Luxury Goods: A Cross-Cultural and Cross-Industry Comparison

Nadine Hennigs (), Klaus-Peter Wiedmann and Christiane Klarmann ()
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Nadine Hennigs: Leibniz Universität Hannover

Chapter 5 in Luxury Marketing, 2013, pp 77-99 from Springer

Abstract: Zusammenfassung The moderate growth in US and European markets coupled with an increasing demand for luxury goods in emerging economies such as Brazil, Russia, India, and China lead to a substantial growth in the global market for luxury goods. Reaching consumers all over the world across national and cultural borders, the luxury sector is according to Bain & Company expected to grow by 10 percent in 2013.

Keywords: Product Category; Luxury Good; Country Comparison; Brand Management; Luxury Consumption (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-8349-4399-6_5

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