Does image-congruence enhance the purchase of luxury brands?

Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Klaus-Peter Wiedmann, Nadine Hennigs and Rahul Singh
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Bruno Godey: Pôle Markets, Brands & Experiences - Rouen Business School - Rouen Business School, Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School
Daniele Pederzoli: Pôle Customer, Retail and Supply Chain - Rouen Business School - Rouen Business School, Pôle Markets, Brands & Experiences - Rouen Business School - Rouen Business School
Gaetano Aiello: UniFI - Università degli Studi di Firenze = University of Florence = Université de Florence
Raffaele Donvito: UniFI - Università degli Studi di Firenze = University of Florence = Université de Florence
Nadine Hennigs: Leibniz Universität Hannover=Leibniz University Hannover

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Keywords: brand; consumer; store image (search for similar items in EconPapers)
Date: 2012-01-19
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Published in 11th International Marketing Trends Conference, Ca' Foscari University Venezia; ESCP Europe, Jan 2012, Venice, Italy

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01078819

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