Adoption barriers and resistance to sustainable solutions in the automotive sector

Klaus-Peter Wiedmann, Nadine Hennigs, Lars Pankalla, Martin Kassubek and Barbara Seegebarth

Journal of Business Research, 2011, vol. 64, issue 11, 1201-1206

Abstract: Development of alternative fuels and engines in the automotive sector is a requirement for building a sustainable energy policy. However, private consumers' acceptance of technological alternatives to internal combustion engines is still minimal. This study has two objectives. Based on theoretical and empirical findings, this study examines risk-related adoption barriers and their impact upon innovation resistance to sustainable solutions in the automotive sector. In the next step, a cluster analysis leads to various groups of private drivers with reference to the risk dimensions as perceived by consumers in the context of a possible purchase of an NGV. The paper concludes with research and managerial implications as opportunities to address and overcome risk-related adoption barriers and individual consumer's innovation resistance.

Keywords: Alternative fuels; Natural gas vehicles; Perceived risk; Innovation resistance (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (25)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:64:y:2011:i:11:p:1201-1206

DOI: 10.1016/j.jbusres.2011.06.023

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