Details about Irma Shyle

Access statistics for papers by Irma Shyle.

Last updated 2022-05-26. Update your information in the RePEc Author Service.

Short-id: psh453

Journal Articles

2018

1. From Civil Religion to Presidential Public Theology—A Re-evaluation of the American Civil Religion Phenomenon. The Case of George H. W. Bush
   European Journal of Multidisciplinary Studies Articles, 2018, 3
2. Leveraging on Religious and Ethical Aspects in Marketing Takaful Products- Malaysian Experience
   European Journal of Social Sciences Education and Research Articles, 2018, 5
3. Purchasing Decisions and Consumer Behavior in BoP- Albanian Reality
   Journal of Emerging Trends in Marketing and Management, 2018, 1, (1), 24-33

2015

4. Social Media and its Impact on Decision Making for Trip
   European Journal of Interdisciplinary Studies Articles, 2015, 1

2014

5. THE VARIABLES BRAND’S RELATIONSHIPS AND BRAND EQUITY - A CASE STUDY OF MOBILE PHONE BRANDS CATERING TO ALBANIAN CONSUMERS
   Romanian Economic Business Review, 2014, 9, (2), 137-149

2010

6. Immigration and its Impact in Albanian Labor Market
   Annals - Economy Series, 2010, 3, 129-146

Chapters

2022

1. Personal Branding of Professors in Social Media: A Choice or a Necessity in Our days?
   Springer
2. The Impact of Mobile Phone Brand Personality on Brand Equity Among Albanian Consumers
   Springer

2010

3. PROMOTION AND HOSPITALITY INDUSTRY: ALBANIA AS A CASE STUDY
   Chapter 7 in Marketing And Management Sciences, 2010, pp 37-42