PROMOTION AND HOSPITALITY INDUSTRY: ALBANIA AS A CASE STUDY

Elenica Pjero and Irma Shyle ()
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Elenica Pjero: Tourism Department, University "Ismail Qemali", Lagja Pavaresia, Skele, Vlore, Albania

Chapter 7 in Marketing and Management Sciences, 2010, pp 37-42 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractTourism development creates premises for development of a modern hospitality industry. Although our country is always considered with high possibilities in tourism, in the past these possibilities are not exploited enough. The very important information concluded from this paper, in fact make in evidence the strengths and weaknesses for Albania hospitality industry. It is also orientated in exploring how is promotion used in this industry. Its results help to make neccessary recommendations to improve their way of action and to survive in a severe competitive market.

Keywords: Management, Organizational Behavior, Marketing; Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource, (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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