Details about Susana Costa e Silva

Access statistics for papers by Susana Costa e Silva.

Last updated 2022-12-04. Update your information in the RePEc Author Service.

Short-id: psi698

Working Papers

2013

1. THE 3 C’S MODEL OF MILLENNIALS BRAND AWARENESS
   Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa

2011

2. Failure is the stepping stone for success
   Apas Papers, Academic Public Administration Studies Archive - APAS
3. The collective nature of export grouping schemes
   Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa

2009

4. Domestic Impact of Internationalisation: The case of JM
   Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa

2008

5. THE USE of CONSORTIA for the INTERNATIONALIZATION of FIRMS – MOTA-ENGIL CASE STUDY
   Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa

2007

6. DATABASES in the RESEARCH of INTERNATIONAL ALLIANCES
   Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa

2002

7. A INTERNACIONALIZAÇÃO e os MECANISMOS de COOPERAÇÃO em REDE na VITROCRISTAL, ACE
   Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa

Journal Articles

2022

1. Consumer dispositions: Meanings and non-meanings of outgroup favourability
   International Business Review, 2022, 31, (3)
2. Don’t tell me stories – the narratives of retirement and their relation with brand associations
   International Journal of Management and Economics, 2022, 58, (1), 17-32
3. Entrepreneurial cognition and internationalization speed: towards a potential moderating effect of experiential and rational information processing
   International Entrepreneurship and Management Journal, 2022, 18, (2), 603-636 View citations (3)
4. Portuguese textile association fostering the internationalisation of small and medium-sized enterprises
   International Journal of Entrepreneurship and Small Business, 2022, 45, (1), 77-96
5. The omni-channel approach: A utopia for companies?
   Journal of Retailing and Consumer Services, 2022, 65, (C) View citations (8)

2021

6. A Quasi-Experimental Approach to Analyzing Sexual Appeal and Gender in Advertising – Evidence from Brazil
   Tržište/Market, 2021, 33, (SI), 67-80
7. Doing the right thing or doing things right: what is better for a successful manufacturing reshoring?
   Operations Management Research, 2021, 14, (1), 1-16 View citations (7)
8. How permeable to cause-related marketing are millennials?
   International Review on Public and Nonprofit Marketing, 2021, 18, (3), 335-360 View citations (3)
9. Measuring Experience in International Business: A Systematic Literature Review
   Studia Universitatis Babeș-Bolyai Oeconomica, 2021, 66, (2), 38-55 View citations (1)
10. Need for touch and haptic imagery: An investigation in online fashion shopping
    Journal of Retailing and Consumer Services, 2021, 59, (C) View citations (10)
11. Supporting sustainability by promoting online purchase through enhancement of online convenience
    Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, 2021, 23, (5), 7251-7272 View citations (6)
12. The evolving role of artificial intelligence in marketing: A review and research agenda
    Journal of Business Research, 2021, 128, (C), 187-203 View citations (50)

2020

13. Cause-Related Marketing: Do Managers Understand and Use This Tool?
    Management & Marketing, 2020, 15, (4), 587-604
14. Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
    International Review on Public and Nonprofit Marketing, 2020, 17, (2), 135-157 View citations (3)
15. Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers
    Journal of Retailing and Consumer Services, 2020, 55, (C) View citations (7)

2019

16. Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication market
    International Journal of Business Excellence, 2019, 19, (3), 364-380
17. The Impact of Trust on the Approach to Management—A Case Study of Creative Industries
    Sustainability, 2019, 11, (3), 1-16 View citations (7)
18. What Do Managers Think About the Success Potential of CRM Campaigns?
    Studia Universitatis Babeș-Bolyai Oeconomica, 2019, 64, (2), 33-52

2018

19. A Holistic Perspective on the International Market Selection Phenomenon
    Journal of East European Management Studies, 2018, 23, (4), 579-602 View citations (3)
20. How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
    Journal of Retailing and Consumer Services, 2018, 44, (C), 161-169 View citations (67)
21. Insights on Consumer Online Purchase Decisions of Women’s Footwear
    Studia Universitatis Babeș-Bolyai Oeconomica, 2018, 63, (2), 49-66
22. What Mongolia Produces that the World Should Know About? Consumers’ Information Processing Mechanisms
    Studia Universitatis Babeș-Bolyai Oeconomica, 2018, 63, (1), 73-89

2017

23. The relevance of cause-related marketing to post-purchase guilt alleviation
    International Review on Public and Nonprofit Marketing, 2017, 14, (4), 475-494 View citations (7)
24. Understanding Success according to Crowdfunding Project’s Initiators
    Studia Universitatis Babeș-Bolyai Oeconomica, 2017, 62, (3), 83-100

2016

25. Understanding Changes on the Country-of-origin Effect of Portugal
    Studia Universitatis Babeș-Bolyai Oeconomica, 2016, 61, (3), 3-19 View citations (1)

2012

26. Empirical test of the trust–performance link in an international alliances context
    International Business Review, 2012, 21, (2), 293-306 View citations (22)