Failure is the stepping stone for success

Miguel Filipe Silva and Susana Silva ()

No 354, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: On the basis of six cases of social marketing that did not fully succeed in Guinea-Bissau, exhaustive dissections of the causes of malfunctioning have been brought to light. Refinements and fine-tuning of existing social marketing tools have been analysed. As a result of this analysis, some contributions for a breakthrough in social marketing frameworks are p rovided.

Keywords: social; marketing (search for similar items in EconPapers)
Date: 2011
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