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Details about Thomas Steenburgh

E-mail:
Homepage:http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=ovr&facEmId=tsteenburgh@hbs.edu
Workplace:Darden School of Business, University of Virginia, (more information at EDIRC)

Access statistics for papers by Thomas Steenburgh.

Last updated 2018-08-12. Update your information in the RePEc Author Service.

Short-id: pst328


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Working Papers

2011

  1. The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
    Harvard Business School Working Papers, Harvard Business School Downloads

2010

  1. Substitution Patterns of the Random Coefficients Logit
    Harvard Business School Working Papers, Harvard Business School Downloads

2009

  1. Adding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing
    Harvard Business School Working Papers, Harvard Business School Downloads View citations (2)
  2. An Investigation of Earnings Management Through Marketing Actions
    Harvard Business School Working Papers, Harvard Business School Downloads View citations (1)
    See also Journal Article in Management Science (2011)

2008

  1. Taste Heterogeneity, IIA, and the Similarity Critique
    Harvard Business School Working Papers, Harvard Business School Downloads

Journal Articles

2016

  1. Real Earnings Management in Sales
    Journal of Accounting Research, 2016, 54, (5), 1233-1266 Downloads

2015

  1. The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
    Marketing Science, 2015, 34, (1), 144-159 Downloads View citations (9)

2014

  1. Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
    Marketing Science, 2014, 33, (2), 165-187 Downloads View citations (46)

2013

  1. Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
    GfK Marketing Intelligence Review, 2013, 5, (2), 28-33 Downloads

2011

  1. An Investigation of Earnings Management Through Marketing Actions
    Management Science, 2011, 57, (1), 72-92 Downloads View citations (17)
    See also Working Paper (2009)

2008

  1. Behavioral frontiers in choice modeling
    Marketing Letters, 2008, 19, (3), 215-228 Downloads View citations (24)
  2. Effort or timing: The effect of lump-sum bonuses
    Quantitative Marketing and Economics (QME), 2008, 6, (3), 235-256 Downloads View citations (26)
  3. The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models
    Marketing Science, 2008, 27, (2), 300-307 Downloads View citations (7)

2005

  1. Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
    Marketing Letters, 2005, 16, (3), 293-308 Downloads View citations (11)

2003

  1. Massively Categorical Variables: Revealing the Information in Zip Codes
    Marketing Science, 2003, 22, (1), 40-57 Downloads View citations (20)
 
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