Details about Arturo Z. Vasquez-Parraga

Access statistics for papers by Arturo Z. Vasquez-Parraga.

Last updated 2018-08-10. Update your information in the RePEc Author Service.

Short-id: pva624

Journal Articles

2017

1. Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy
   Journal of Retailing and Consumer Services, 2017, 34, (C), 229-234 View citations (60)
2. Five-Stage Acculturation Process of Hispanic Consumers: Theory, Method, and Findings
   The International Trade Journal, 2017, 31, (2), 130-162

2014

3. Can fast-food consumers be loyal customers, if so how? Theory, method and findings
   Journal of Retailing and Consumer Services, 2014, 21, (2), 168-174 View citations (5)
4. Explaining Customer Loyalty to Retail Stores In U.S. Hispanic Markets
   The International Journal of Economic Behavior - IJEB, 2014, 4, (1), 3-16

2009

5. Derived versus full name brand extensions
   Journal of Business Research, 2009, 62, (9), 899-905 View citations (5)