How Do Consumers in General Evaluate, Judge, and Act toward Shoplifting? The Moderating Effects of Personal Characteristics and Motives

Juehui Shi, Ngoc Cindy Pham, Claudio Schapsis, Tofazzal Hossain and Arturo Vasquez-Parraga
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Juehui Shi: Angelo State University
Ngoc Cindy Pham: Brooklyn College, C.U.N.Y
Claudio Schapsis: Sacred Heart University
Tofazzal Hossain: Florida International University

American Business Review, 2022, vol. 25, issue 2, 293-327

Abstract: Despite the seriousness of shoplifting, consumers’ evaluations, judgements, and intentions toward shoplifting remain underexplored by scholars from business ethics, marketing, retailing, and consumer behavior. We propose a new shoplifting ethics model, which integrates Hunt and Vitell’s theory of ethics with Nadeau, Rochlen, and Tyminski’s typology of shoplifting, by incorporating the moderators of consumers’ personal characteristics (i.e., age, gender, marital status, income) and shoplifting motives (i.e., social, experiential, economic, emotional) onto the relationships among deontological evaluation, teleological evaluation, ethical judgment, and intention. Based on a two-by-two randomized experimental design, two shoplifting cases (i.e., swapping price tags, stealing products) are investigated in four scenarios (i.e., deontologically unethical condition with positive consequences, deontologically unethical condition with negative consequences, deontologically ethical condition with positive consequences, deontologically ethical condition with negative consequences).

Keywords: Consumer Behavior; Deontological Ethics; Teleological Ethics or Consequentialism; Ethical Judgements; Experimental Design (search for similar items in EconPapers)
JEL-codes: D10 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ris:ambsrv:0059

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