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Details about Anna K. Zarkada-Fraser

Homepage:http://www.aueb.gr/pages/didaktiko/faculty_gr_short.php?facid=1729
Workplace:Department of Business Administration, Athens University of Economics and Business (AUEB), (more information at EDIRC)

Access statistics for papers by Anna K. Zarkada-Fraser.

Last updated 2024-09-08. Update your information in the RePEc Author Service.

Short-id: pza102


Jump to Journal Articles Edited books Chapters

Journal Articles

2014

  1. A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
    Journal of Global Scholars of Marketing Science, 2014, 24, (3), 262-278 Downloads View citations (4)

2001

  1. The philosophy, structure and objectives of research and development in Japan
    Construction Management and Economics, 2001, 19, (8), 831-840 Downloads

2000

  1. Decisions with moral content: collusion
    Construction Management and Economics, 2000, 18, (1), 101-111 Downloads View citations (4)

1999

  1. Ethics in tendering: a survey of Australian opinion and practice
    Construction Management and Economics, 1999, 17, (2), 139-153 Downloads View citations (1)

Edited books

2024

  1. Marketing Solutions to the Challenges of a VUCA Environment
    Springer Proceedings in Business and Economics, Springer

Chapters

2024

  1. Marketing Solutions to the Challenges of a VUCA Environment: What Have We Accomplished and What More Can We Do?
    Springer

2022

  1. Paused Renaissance: Factors Affecting the Athens Byzantine and Christian Museum Branding
    Springer

2001

  1. Australian Manufacturers' Perceptions of Indonesia as a Host for Direct Investment
    Chapter 8 in Asia-Pacific Issues in International Business, 2001, pp 151-168 Downloads
 
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