Marketing Solutions to the Challenges of a VUCA Environment

Edited by Anna Zarkada-Fraser

in Springer Proceedings in Business and Economics from Springer

Date: 2024
ISBN: 978-3-031-58429-9
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Chapters in this book:

Marketing Solutions to the Challenges of a VUCA Environment: What Have We Accomplished and What More Can We Do?

Anna Zarkada-Fraser

The Ever-Evolving Landscape of Marketing Research for Air Transport and Tourism

Erasmia Leonidou

Hotel Classification Systems as a Reflection of Service Quality, Current Trends, and Challenges During Permacrisis: The Greek Case (2002–2022)

Aimilia Vlami, Efthymia Sarantakou and George Tsamos

Sport Tourism in the VUCA Era: The Effect of Destination Image on Behavioral Intentions of Active Sport Tourists

Eugenia Tzoumaka, Stella Leivadi and Kyriaki (Kiki) Kaplanidou

(Re)Defining Airport Experience: A New Framework Proposition

Pantelitsa Yerimou and Christos Themistocleous

Exploring the Link Between the Filipino Deserve Ko ‘To Mindset and Online Retail Therapy

Marlo C. Novino, Joliber M. Caminong and Rosalinda A. Andres

The Growing Complexity of COBRAs: A Systematic Review

Naziyet Uzunboylu, Demetris Vrontis, Yioula Melanthiou and Ioanna Papasolomou

Co-creating Sustainable Buying Behavior Among Generation Z Consumers: The Role of Earned Media

Emmanouela Kokkinopoulou, Ioanna Papasolomou, Demetris Vrontis and Lucia Porcu

The Metaverse in an Era of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA)

Yioula Melanthiou and Sergej Vasic

Conceptualization, Measurement, and Outcomes of Internal Marketing in Higher Education: An Overview of the Literature

Evdoxia Kyriacou

Marketing Solutions to the Challenges of a Volatile, Uncertain, Complex and Ambiguous (VUCA) Environment: Applications in International Marketing

Meletios I. Niros and Angelica Niros

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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbuec:978-3-031-58429-9

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DOI: 10.1007/978-3-031-58429-9

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