(Re)Defining Airport Experience: A New Framework Proposition

Pantelitsa Yerimou () and Christos Themistocleous ()
Additional contact information
Pantelitsa Yerimou: Cyprus University of Technology
Christos Themistocleous: Cyprus University of Technology

A chapter in Marketing Solutions to the Challenges of a VUCA Environment, 2024, pp 69-84 from Springer

Abstract: Abstract This chapter investigates the airports’ transformation into dynamic commercial servicescapes and their profound effects on travelers’ emotions and underlying behaviors. We examine how feelings influence overall satisfaction, airport revisit intentions, and the likelihood of favorable word-of-mouth. Emphasis is placed on previously underexplored concepts that impact travelers’ experiences with a particular focus on sense of place, environmental responsiveness, and human-related factors. Following the review of relevant studies and theories, a conceptual framework is proposed offering a new perspective for airport servicescape analysis and for measuring its impact on traveler behavior. Finally, we provide a review of how advances in technology and psychological stimuli within the environment attempt to mitigate managerial uncertainty and enhance behavioral intention forecasts within a given airport setting.

Keywords: Airport experience; Emotions; WOM; Revisit (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-58429-9_5

Ordering information: This item can be ordered from
http://www.springer.com/9783031584299

DOI: 10.1007/978-3-031-58429-9_5

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().