Ensuring the ethical application of user data in IoE-Driven E-commerce: A systematic review with proposed framework

Yin Lei Yee Myint (), Rajermani Thinakaran (), Hushalictmy Paliyanny (), Kaung Khant Yan Naing () and Saule Kumargazhanova ()

International Journal of Innovative Research and Scientific Studies, 2025, vol. 8, issue 3, 899-908

Abstract: The purpose of the study is to propose a framework to ensure the ethical application of user data on the Internet of Everything (IoE) commercial platforms by investigating the ethical application of user data on IoE-driven e-commerce platforms, focusing on privacy challenges, regulatory impacts, and innovative privacy-preserving techniques. A systematic literature review (SLR) methodology was employed to analyze existing research on privacy challenges, regulatory frameworks, and technological solutions within IoE-driven e-commerce. The study synthesizes findings from 22 scholarly articles across multiple databases and proposes an Integrated Privacy-Compliance-Innovation (IPCI) Framework to harmonize ethical data use, regulatory compliance, and innovation. The research identifies three critical aspects of privacy in IoE-enabled e-commerce: (1) challenges arising from the integration of IoE technologies, such as data fragmentation and consent complexity; (2) regulatory measures like the General Data Protection Regulation (GDPR) that enforce stricter data protection standards that may hinder innovation; and (3) privacy-preserving approaches, including encryption protocols, blockchain-based systems, and privacy-by-design principles. The IPCI Framework integrates these elements into a cohesive model to address multifaceted privacy concerns while fostering technological innovation. The findings provide actionable insights for policymakers, researchers, and practitioners aiming to enhance trust and compliance in e-commerce ecosystems. The IPCI framework serves as a practical tool for organizations to implement robust privacy measures without compromising innovation. Future empirical testing of the framework across diverse e-commerce settings is recommended to validate its effectiveness. This study establishes a solid base that supports the alignment of innovation methods with user privacy standards in emerging e-commerce systems.

Keywords: Data privacy; E-commerce; Ethical user data; Internet of Everything (IoE); Privacy challenges; Process innovation; Regulatory compliance. (search for similar items in EconPapers)
Date: 2025
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