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E-BUSINESS ANALYSIS AND IMPLEMENTATION SOLUTIONS FOR AGRICULTURAL AND FOOD RELATED COMPANIES

Javier García-Díez (), Rafael Mompó (), Judith Redoli () and Miguel López-Coronado ()
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Javier García-Díez: Universidad Europea de Madrid (Laureate International Universities
Rafael Mompó: Universidad Europea de Madrid (Laureate International Universities
Judith Redoli: Universidad de Alcalá
Miguel López-Coronado: Universidad de Valladolid

European Journal of Business and Economics, 2014, vol. 9, issue 1, 495 volume1: 9

Abstract: Nowadays, there is no doubt that information technology (IT) is an essential driving force for the company’s development, unquestionably aiding the same in improving its competitiveness. However, small and medium-sized enterprises have difficulties in deciding on the best strategy to implement the aforementioned technologies. The present article proposes a strategic model based on the gradual implementation of technologies within the companies. The model was put into practice successfully within agro-food companies.

Keywords: ICTCRM; ERP; Human Capital; IT Diagnosis (search for similar items in EconPapers)
JEL-codes: M15 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aad:ejbejj:v:9:y:2014:i:1:p:495

DOI: 10.12955/ejbe.v9i1.495

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