Customer Involvement in the Game Development Process

Kaja Prystupa-Rządca () and Justyna Starostka ()
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Kaja Prystupa-Rządca: Department of Management, Kozminski University
Justyna Starostka: Department of Management, Kozminski University

Journal of Entrepreneurship, Management and Innovation, 2015, vol. 11, issue 3, 43-66

Abstract: The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers’ needs. On the other hand, the attempt to align the customers’ expectations with artistic creativity may create tensions. Therefore, the aim of the research is to examine the methods of users’ involvement in product development and real impact of the users on project design. The obtained findings are based on two-year qualitative research project conducted in game development companies.

Keywords: user involvement; game industry; new product development (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aae:journl:v:11:y:2015:i:3:p:43-66

DOI: 10.7341/20151133

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