How do digital information good characteristics influence pace and modalities of international market entry?

Volker Mahnke and Markus Venzin

No 02-13, DRUID Working Papers from DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies

Abstract: The paper develops theory to propose how considering digital information good characteristics modify and extends existing explanations with regard to entry mode choices (in single markets) and internationalization paths (across countries). Explanations offered relate to network and lock-in effects, complementary infrastructure investments, branding, and customer learning – factors that are particular important for understanding international market entry of digital information good providers.

Keywords: MNCs; entry mode; learning; digital information goods (search for similar items in EconPapers)
JEL-codes: L22 O18 O32 (search for similar items in EconPapers)
Date: 2002
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