Communication Strategies for Polio Eradication in Pakistan: The Case Study of Polio Vaccination Campaign in South Punjab

Malik Adnan, Sher Muhammad Malik and Muhammad Basharat Hameed
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Malik Adnan: Assistant Professor,Department of Media Studies,The Islamia University of Bahawalpur, Punjab, Pakistan.
Sher Muhammad Malik: Assistant Professor, Department of Geography,The Islamia University of Bahawalpur, Punjab, Pakistan.
Muhammad Basharat Hameed: Community Awareness Officer, Punjab Emergency Service,Toba Tek Singh, The Islamia University of Bahawalpur, Punjab, Pakistan.

Global Regional Review, 2020, vol. 5, issue 1, 15-22

Abstract: This study has a plan to measure the level of knowledge and perceptions regarding polio vaccination in south Punjab, Pakistan. To examine the dominant source of awareness concerning utilized communication channels in the Polio vaccination campaign a total of 200 respondents (100 couples) were selected as the studys sample by applying the systematic random sampling technique. The findings of the study revealed that the majority of the respondents shared the poor knowledge about Polio. As it was found that, females were more conscious and responsible towards their children as compared to their counterparts. It was also found that males were the decision making authority regarding the polio vaccination of their children. The females seemed more convinced as compared to male respondents towards polio immunization. But, they had sufficient knowledge about the importance of polio vaccination. The television was the major information source of Polio vaccination among most of the respondents.

Keywords: Polio Vaccination; Development Communication, Demography, knowledge; Health Behavior; Media, Communication (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aaw:grrjrn:v:5:y:2020:i:1:p:15-22

DOI: 10.31703/grr.2020(V-I).03

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