Success and Failure Factors in New Product Development
Toyohiro Kono
Gakushuin Economic Papers, 2012, vol. 49, issue 1, 53-64
Abstract:
新製品開発をそれによる製品構成の変化は企業の業績に大きな影響を与える。新製品の開発に成功・失敗の条件は何かを研究する。実態調査とケースによってモデルを検證する。
Keywords: 新製品の種類; 製品構成; 成功要因; 失敗要因; 後発的新製品 (search for similar items in EconPapers)
Date: 2012
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