The integration of CSR within communication as a strategic factor of competitiveness: Bibliometric analysis

Karla Maria Alarcon-Sanchez () and Jose Luis Soriano-Sandoval ()
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Karla Maria Alarcon-Sanchez: Universidad de Guadalajara. Centro Universitario de Ciencias Economico-Administrativas (UdeG-CUCEA), Mexico
Jose Luis Soriano-Sandoval: Universidad de Guadalajara. Centro Universitario de Ciencias Economico-Administrativas (UdeG-CUCEA)

Scientia et PRAXIS, 2022, vol. 2, issue 3, 55-73

Abstract: This article analyzes how Corporate Social Responsibility (CSR) in communication becomes a strategic factor for competitiveness through a bibliometric analysis of the literature, identifying trends and key areas of influence to promote socially responsible practices that add value to organizations and society. The study provides tools for institutional decision-making and better management practices based on communication and CSR.

Keywords: Corporate Social Responsibility; Communication; Competitiveness; Bibliometric (search for similar items in EconPapers)
JEL-codes: L22 M14 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:abs:journl:v:2:y:2022:i:3:p:55-73

DOI: 10.55965/setp.2.03.a4

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