Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM

M. Batura, I. Маrakhina () and U. Parkhimenko

Digital Transformation, 2026, vol. 32, issue 1

Abstract: On social networks, algorithms determine whether users see certain content, requiring marketers to identify and analyze the key parameters that govern the logic of these algorithms. This article presents a systematization and comprehensive analysis of the key factors that social networks algorithms consider when selecting, ranking, and displaying text, photo, and video content. Based on these factors, the recommendations for optimizing social networks marketing strategies have been developed. The analysis identified key factors such as consumer engagement, user preferences, content alignment with platform (social network) priorities, content novelty, previous success (positive experience) of publications, and viewership duration. Methodological recommendations for company promotion on social networks, taking each of these factors into account, are proposed.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:abx:journl:y:2026:id:1002

DOI: 10.35596/1729-7648-2026-32-1-12-18

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