From the history of international marketing. The USA and Japan - the struggle for the right to be the first country that discovered the world of marketing technology

Oleg Artemov () and Stanislav Ovchinnikov ()

RSUH/RGGU BULLETIN. Series Economics. Management. Law, issue 2

Abstract: This article studies an issue of the time and geography of the emergence of marketing in international business practice. By the example of Mitsui history authors prove that there is an opportunity for Japan to challenge USA for the right to be considered a pioneer country in many forms of commercial work in the market and of customer service, which are now the “classics†of marketing theory.

References: Add references at CitEc
Citations:

Downloads: (external link)
https://economics.rsuh.ru/jour/article/viewFile/108/109 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aca:journl:y::id:108

Access Statistics for this article

More articles in RSUH/RGGU BULLETIN. Series Economics. Management. Law from Russian State University for the Humanities (RSUH)
Bibliographic data for series maintained by Ð ÐµÐ´Ð°ÐºÑ†Ð¸Ñ ().