Comparative analysis of methods for promotion of educational services at the leading Moscow universities

Larisa Korchagova () and Karina Alakhverdova ()

RSUH/RGGU BULLETIN. Series Economics. Management. Law, issue 1

Abstract: This article deals with the promotion of educational services of the Higher School. The number of the most frequently used marketing communication instruments includes: advertising in press, TV and radio advertising, outdoor advertising, printed and souvenir materials, exhibitions and fairs associated with education, open days, scientific conferences and seminars, on-line advertising and other forms of online communications, creation and maintenance of the official site of the university, the maintenance of pages and public pages in social networks and others. The article carries out the analysis of the basic resoures and methods of marketing communications used by the leading Moscow universities for promotion their services.

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