Formation and evaluation of effectiveness advertising and information space of retail

Oleg Novikov ()

RSUH/RGGU BULLETIN. Series Economics. Management. Law, issue 2

Abstract: This article presents a category of the “promotinal space†in the format of new system of relation between territory subjects. The author conducts structural analysis, identifies trends and directions of the theory and practice of using of promotional space in the territorial marketing. Authorial assessment methodology of retail promotional space and also an assessment of the effectiveness of merchandising are offered.

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