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Consumer crediting from the prospective of behavioural finance

Ramil Bagiev () and Anastasia Gukovskaya ()

RSUH/RGGU BULLETIN. Series Economics. Management. Law, issue 3

Abstract: The article describes the evaluation of Russian Consumer Credit Segment. By using the sustainable informative representative selection the behavioural finance approach helps to analyze and determine key trends of excessive current consumption. Strategies for both consumers and banks are formed due to behavioural finance theories and concepts.

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